学历文凭
Masters Degree (Taught)
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
TOEFL (IBT) - 87 (21 in listening & writing, 22 in speaking and 23 in reading)
Academic requirements:
Applicants should normally have
A second class honours undergraduate degree or have in any discipline awarded by a UK university or a recognised overseas institution, or
An equivalent qualification accepted by the Academic Registry of the university, or
A professional qualification deemed to be of an equivalent standard.
Those without formal qualifications are welcome to apply, and may be required to come in for an interview. Additionally these applicants will need to provide evidence of a minimum of three years of middle to senior management relevant experience.
IDP—雅思考试联合主办方
雅思考试总分
6.5
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- 雅思总分:6.5
- 托福网考总分:87
- 托福笔试总分:160
- 其他语言考试:PTE - Overall score of 58.
课程简介
This is an exciting programme that will provide students the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in the contemporary world, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.<br>This course offers a comprehensive take on digital marketing & analytics with a strong emphasis on the application of theory to practice. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.<br>The MSc Digital Marketing & Analytics aims to prepare students for successful employment by encouraging the development of a range of skills that will enable them to work effectively, both collaboratively and individually. It is designed to develop students' understanding of Digital Marketing and its integration into an organisation's overall marketing strategy.<br>The MSc Digital Marketing & Analytics programme is offered in Full-time (lasting 1 year) and Part-time (2 years) study modes and will consist of six compulsory modules, two optional modules and a research project. Compulsory core taught modules and other optional modules are worth 15 credits each and taught over a term, with the final research project carrying 60 credits.
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