学历文凭
Bachelor Degree with Honours
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
IELTS Academic 6.0 (minimum 5.5 in each band)
TOEFL Internet-based 72 (17 in listening & writing, 20 in speaking and 18 in reading)
IDP—雅思考试联合主办方
雅思考试总分
6.0
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- 雅思总分:6
- 托福网考总分:72
- 托福笔试总分:160
- 其他语言考试:PTE - Overall score of 51.
课程简介
BA Honours Business Management (Marketing) is the ideal choice for students who wish to develop marketing expertise across a range of business sectors and learn to communicate and ‘sell' their ideas to commercial audiences. Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of corporate, governmental and third sector organisations.<br><br>In Year 1 you will complete four compulsory modules to develop essential skills and knowledge in business management.<br>In Year 2 you will study three core modules to understand essential business issues. You will also choose an optional marketing module from: Brand Management, Consumer Behaviour or Entrepreneurship and Small Business Marketing.<br>In your final year you will study two compulsory modules in Strategic Management and Services Marketing. You will also choose two optional modules from specialist marketing modules: E-Marketing and Social Media, International Marketing or Advertising and Promotion
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