Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice. Our master's in Marketing is accredited by the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice. This is a research informed programme with a highly practical slant. During your time with us, you'll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns<br><br>You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing. After graduating, Rob put his marketing skills and knowledge to the test when he launched his own business. Learn about his journey from master's student to entrepreneur.