学历文凭
Bachelor Degree
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
(minimum ATAR of 50 or equivalent) refer to Admissions Procedure.
GCE A Level with 4 points calculated on 2 or 3 A/AS level subjects.
Advanced level
International Baccalaureate Diploma (IB) with a minimum score of 24 from 6 subjects
Global Assessment Certificate with a minimum grade average score of 2.0
American College Test with an aggregate score of 17
SAT with a composite score of 1270
Completion of a post-secondary course at a recognised institution (refer to AEI Country Education Profile)
IELTS 6.0 (Academic) - no band less than 5.5.
TOEFL PBT - 550 (TWE 4.0)
TOEFL IBT - 60 (minimum of 20 in the writing section)
IDP—雅思考试联合主办方
雅思考试总分
6.0
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- 雅思总分:6
- 托福网考总分:60
- 托福笔试总分:550
- 其他语言考试:PTE - 50 (with no communication score less than 46)
课程简介
The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices. In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts. Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation. Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
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