The Certificate IV in Marketing and Communication is suited to people who use marketing and communication skills and a broad knowledge base in a wide variety of contexts such as direct marketing, sales promotions, media planner, marketing and market research. People in these roles apply solutions to a range of unpredictable problems and analyse and evaluate information from a variety of sources.The Certificate IV in Marketing and Communication is your gateway to a career in advertising, publications, social media, digital media or as the leader of your own company. It's like a start up kit for your own entrepreneurial skills. This course will give you the skills to negotiate with professional marketing services or create your own marketing materials.