The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally.The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.<br><br>We place great emphasis on preparing students for the workplace. Some assignments feature briefs from real companies. Visits are organised to companies and marketing practitioners share their expertise during guest lectures on campus. The optional placement year provides the opportunity to obtain a prolonged period of work-experience and in the final year you will have the option of completing either an internship module or a module where you experience working within an agency environment.<br><br>You may choose to study your second year of the course at a foreign university. Alternatively, you may spend your third year as a ‘sandwich year' studying abroad, before returning to UCLan to complete your final year of study. The School organises a range of international field trips, with China being a prominent destination. Trips are also organised to European destinations, including the UCLan Cyprus Campus. The Preston Campus in itself offers an international experience with students and staff from all over the world. This course is an ideal starting point if you wish to pursue a career within marketing. You will be able to benefit from the School's strong business network of local and national businesses. Throughout the academic year, there is a continuous programme of guest lectures and workshops providing relevant industry insight. There is also the opportunity for students to engage in networking with industry practitioners. The course offers a number of modules and options with the opportunity to gain practical experience working on real marketing projects within an agency or internship environment. In addition, you have the opportunity to work towards professional body qualifications along with your course.