BA (Hons) Marketing
  • 学历文凭

    Bachelor Degree with Honours

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

UCAS: 96-112 points at A2
BTEC Extended Diploma: MMM - DMM
BTEC Diploma: DD - D*D*
Pass Access Course: 96 - 112 UCAS points
International Baccalaureate Diploma: Pass including 96 - 112 points from Higher Level subjects
IELTS: 6.0 with no component score lower than 5.5
GCSEs: 5 at grade C/4 including Maths and English or equivalent
TOEFL lbt - 80 with minimum subscores of 20
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雅思考试总分

6.0

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  • 雅思总分:6
  • 托福网考总分:80
  • 托福笔试总分:160
  • 其他语言考试:Pearson Test Of English-Academic - 60 with minimum of 51 in each component
CRICOS代码:MK10
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课程简介

The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally.The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.<br><br>We place great emphasis on preparing students for the workplace. Some assignments feature briefs from real companies. Visits are organised to companies and marketing practitioners share their expertise during guest lectures on campus. The optional placement year provides the opportunity to obtain a prolonged period of work-experience and in the final year you will have the option of completing either an internship module or a module where you experience working within an agency environment.<br><br>You may choose to study your second year of the course at a foreign university. Alternatively, you may spend your third year as a ‘sandwich year' studying abroad, before returning to UCLan to complete your final year of study. The School organises a range of international field trips, with China being a prominent destination. Trips are also organised to European destinations, including the UCLan Cyprus Campus. The Preston Campus in itself offers an international experience with students and staff from all over the world. This course is an ideal starting point if you wish to pursue a career within marketing. You will be able to benefit from the School's strong business network of local and national businesses. Throughout the academic year, there is a continuous programme of guest lectures and workshops providing relevant industry insight. There is also the opportunity for students to engage in networking with industry practitioners. The course offers a number of modules and options with the opportunity to gain practical experience working on real marketing projects within an agency or internship environment. In addition, you have the opportunity to work towards professional body qualifications along with your course.
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关于中央兰开夏大学

兰开夏中部大学(UCLan)是英国最具创新精神和发展最快的高校之一,提供全面多样的本科和研究生学位课程,以及卓越的学生体验。这是一所位于兰开夏郡普雷斯顿的现代大学,其教学历史可追溯到近200年前大学初创元年 --1828年。兰开夏中部大学是一所以就业为导向的高校,帮助学生规划有意义的职业路径,使学生在面向未来的行业中获得有竞争力的岗位。学校有350多个本科学位和200多个研究生学位课程供选,许多课程将工作实习与课堂学习相结合,确保学生在毕业前有足够的机会获得实际工作经验。兰开夏中部大学在全球拥有120多家机构和组织合作伙伴,为其毕业生的成功就业做出了贡献。兰开夏中部大学拥有大约38000名学生和教职工,来自五湖四海的学校人口充满活力,形成了一个热情而包容的社区,学习者来自世界各地100多个国家。学生分布在四个校区:普雷斯顿主校区、伯恩利和韦斯特莱克校区,以及位于塞浦路斯的第四个国际校区。根据普华永道(PwC)和智库Demos (Demos-PWC Good Growth for Cities Index 2021)最近的一份报告结果,普雷斯顿是英格兰西北部最适合生活和工作的城市。普雷斯顿还被评为英国第二大毕业生宜居的城市(Comparethemarket.com 2022)。普雷斯顿是一个热闹非凡的学生之都,市内设有适宜放松的美丽绿地,是通往西北乃至更远地区的便捷交通枢纽。普雷斯顿校区最近获得了2亿英镑的投资。位于校园中心的全新学生中心于2021年底开放。该校此前曾斥资3500万英镑新建了一座工程创新中心(EIC),这是一座一流的教学研究设施。

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