广告是全世界商业和非营利组织的重要组成部分，并且是用于发展业务和与受众沟通的关键工具。在USQ的传播与媒体（广告）学士学位课程中，学习如何创建概念，理解受众并宣传有效的信息是一项至关重要的技能。在广告专业中，您将学习如何计划，宣传和实施广告系列。您将在传统和数字平台上的各种媒体上发展您的专业知识，尤其关注社交媒体。
Advertising is an essential part of commercial and not-for-profit organisations throughout the world, and is a key tool used to grow businesses and communicate to audiences. Learn how to create concepts, understand audiences and pitch effective messages. Learn how to plan, pitch and implement an advertising campaign. Develop your expertise across a range of media in both traditional and digital platforms, with a particular focus on social media.<br><br>Graduates will have the skills needed to gain employment in careers such as a copywriter, ad creative, advertising sales executive, marketing and communications officer, brand manager, production manager, digital marketing coordinator, client service manager or advertising content curator.