市场营销与传播大专课程侧重于管理，市场研究，计划，监控，开发和传播的基本原理。该课程提供了营销理论的全面知识，使学生具备所需的营销和管理技能，以应对动态的全球营销环境的挑战。
The Diploma of Marketing and Communication focuses on the underpinning principles of management, market research, planning, monitoring, development and communication. The course offers comprehensive knowledge of marketing theories to equip students with the required marketing and managerial skills, to meet the challenges of a dynamic global marketing environment.