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Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs.<br>Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products and services that meet the needs of both the consumer and producer. A marketing professional is also involved in setting the prices for the product or service, deciding where and how it will be sold, and how it will be promoted. <br>Students who major in marketing soon discover that this exciting field encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, and marketing of social issues.<br>In the Asper Bachelor of Commerce program, students typically choose a major at the beginning of their third year. Each student must declare at least one major and present a minimum Degree Grade Point Average of 2.00.