市场营销专业的工商管理学士学位提供了一种通用方法，可以应用于广泛的业务领域（例如，用于盈利，非盈利，服务和制造业）。该计划通过课程（例如，消费者行为，市场研究，国际市场营销，个人销售，广告和促销管理）来解决营销领域内的广度问题，这些课程使学生对该领域的所有主要主题领域有所了解。因此，该计划为学生提供了通才的观点以及对营销理论和实践的了解。学生学习营销计划的分析，计划，实施和控制中涉及的任务，这些任务将导致企业用来向消费者和其他企业销售产品的战略和策略。通常，该程序中的讲师使用传统的讲课格式。
The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.<br><br>The program gives students a generalist's perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.