The Master of Arts in Public Relations at Hofstra University is designed to educate students in the fast-evolving strategic communications field. It emphasizes leadership, critical thinking, management, research, and the skills needed for writing and using communications tools and best practices required within the public relations (PR) profession. The program prepares students to assume specialized public relations positions and management-level roles and responsibilities. Graduate students may choose between an optional concentration in marketing or reputation and crisis management. These concentrations, combined with the required program coursework, seek to achieve specific academic goals that include effective instruction in communication practice, public relations work skills and ethics, an understanding that the convergence of print, broadcast, and online journalism greatly impacts the profession, critical thinking, strategic planning, international and intercultural understanding, media literacy and content creation, and competent management techniques essential in the practice of public relations.<br><br>Courses are delivered via a hybrid model, with some online offerings combined with in-person classes, and use contemporary management strategies and are structured to build upon and complement each other. Syllabuses will emphasize business insight, ethics, and a professional understanding of the public relations industry related to modern media and target audiences. The Master of Arts in Public Relations at The Lawrence Herbert School of Communication is one of the most innovative, hands-on, mentored communication programs in the nation, one of the world's most in demand professions. Our 30-credit program emphasizes critical thinking and problem-solving, exceptional writing skills, and proficiency in digital platforms necessary for your success as a public relations professional. This program, which can be completed in as little as three semesters, features on-campus classes and occasional online offerings. Internships are available and numerous networking and mentoring opportunities through professional organizations play a key role in our program. Concentrations in either Reputation and Crisis Management or Marketing are options.