该计划不仅涵盖数据的挖掘和分析，还探索了将大数据广泛应用到所有业务功能和创建新业务模型的过程。您将掌握有关此数据的组织，管理和治理的知识，并提高您的分析，组织和领导能力。该课程专为希望在这个充满活力的领域从事职业或继续其博士学位学习的学生而设计。该计划是与包括百事可乐和阿斯利康在内的行业贡献者和合作伙伴合作开发的，该计划也得到了多学科研究的支持。该计划是由管理学院的学者开发的，其中一些模块由电气工程和电子学的同事支持。
Competitive advantage and innovation in the digital world involve the accurate analysis and insights offered by big data huge data sets that are constantly being generated in order to improve effectiveness and efficiencies across several business areas, such as operations management and marketing.<br>In order to exploit the insights provided by big data, business analytics and the effective use and understanding of data is crucial. This is a rapidly developing field, which is exhibiting massive demand from industry for qualified individuals in this area to take up roles in management globally.<br>You will develop your knowledge of the organisation, administration and governance of this data, as well as hone your analytical, organisational and leadership skills. The programme is designed for students who wish to pursue a career in this dynamic field or continue their studies to PhD level.<br>Developed in collaboration with industry contributors and partners including PepsiCo and AstraZeneca, the programme is also underpinned by multidisciplinary research.