内容策略研究生证书课程是安大略省首个此类课程，旨在为学生做好准备，以迎接新兴的令人兴奋的内容策略领域。内容策略师可帮助组织和机构建立并维持可信，可行和可信赖的在线形象。内容策略师负责监督公共信息的发布，提供建议和指导，以改善内部沟通，公共关系和用户体验。学生参与内容生命周期的各个方面，从创建和管理内容到进行内容审核，再到基于全面的内容分析为内容提供整体的战略建议。制定经过仔细考虑的整体策略和策略，以为组织或机构建立可信，可行和可信赖的在线业务，以优化基于Web的业务资产。对现有内容清单进行定性和定量审核，
The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.<br> <br>Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.<br><br>Students will participate in a mandatory field experience which takes place in the last semester of study. After completing a field experience preparation course, students will be supported in marketing themselves to prospective employers in order to find a field experience that aligns with their personal career goals. There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital strategist, content analyst, digital content co-ordinator and content specialist.