在该计划中，学生将进行跨学科的问题解决，将视觉敏感性与沟通，技术和商业领域的技能和知识相结合。学生学习构建视觉信息，以印刷和基于Web的形式帮助交流，并在创建广告，社论，品牌和信息设计中运用这些技能。在入门级的责任范围内，毕业生有资格在雇主和市场设定的约束下，在监督和团队成员的陪同下，协助高级设计师进行设计和开发工作。他们运用了有关设计基础知识，版式和技术（包括标准软件，数字和摄影技术）的实用知识。
In this program, students engage in interdisciplinary problem-solving, combining visual sensitivity with skill and knowledge in the areas of communications, technology, and business. Students learn to structure visual information to aid communication in both print and web-based formats, and employ these skills in the creation of advertising, editorial, branding, and information design. At an entry level of responsibility, graduates are qualified to assist senior designers in the development and production of design work within constraints set by employers and the market while working under supervision and as team members. They apply a working knowledge of design fundamentals, typography and technology including standard software, digital and photographic techniques.