在该计划中，学生具备在市场营销，旅游，媒体，政府，公共事务，教育，卫生，非营利和社会服务机构等领域进行应用研究所需的知识，技能和专业精神。向学生提供动手经验，并专注于整个研究过程。学生提出研究问题，制定研究设计，从主要和次要来源收集信息，进行数据分析，解释结果，交流发现并提出战略建议。该计划的其他功能包括：强调传统和新兴的定性和定量方法，技术的使用，有效的沟通流程以及对专业和道德标准的遵守。毕业生可以在市场营销，公共政策，媒体，广告，旅游，人力资源，教育，需求评估和计划评估等领域的各种公共，私人和非营利组
Georgian College's Research Analyst Program equips you with the applied research marketing and program evaluation knowledge, skills, and professionalism necessary to conduct research that drives innovation. You acquire hands-on experience completing a research project for an organization or company. In your courses, you formulate research questions, develop research designs, collect information from primary and secondary sources, perform data analysis, interpret results, communicate findings, and develop strategic recommendations. Additional features of the program include an emphasis on traditional and emerging qualitative and quantitative methodologies, the use of technology, effective communication processes, and adherence to professional and ethical standards.