Industrial designers shape our world, from games and gadgets, to bicycles and boats, to highchairs and helmets. As a student at SCAD, you'll get hands-on experience bringing your ideas to reality, carrying on our great tradition of developing world-class designers. In recent years, our students have worked with some of the most recognizable brands in the world - including Coca-Cola, Hewlett-Packard, AT and T, Dell, Mattel, Microsoft, Reebok and Fisher-Price - to invent practical solutions to real challenges. Become a product designer. Become a toy designer. Become a user experience designer. The art of industrial design lies in analyzing people's interactions with the objects around them, and devising new ways to make human environments functionally superior, aesthetically pleasing and more enjoyable. Industrial designers seek elegant solutions to complex challenges in usability - and with a degree from SCAD, you can join them.