体育是一种吸引观众并超越界限的全球性现象。支撑一切的体育运动本身就是一个充满活力的竞争性产业，涉及立即可识别的品牌以及非常受欢迎的产品，服务和活动。我们的体育业务管理课程使您能够满足行业对技术精湛，以客户为导向和具有商业头脑的从业人员的需求，他们可以将自己的知识应用于国内外体育市场。您将以核心管理技能毕业，并了解体育业务中的关键当代问题-从营销和品牌推广到赞助，赛事管理和企业社会责任。您学习的所有内容都将植根于该行业的实际需求，并且将在现实的，基于体育的工作环境中教您。作为一所顶级体育大学，斯特灵大学为您
Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events. Our Sport Business Management course equips you to meet the industry's need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. Youll graduate with core management skills and an understanding of key contemporary issues in sport business from marketing and branding, to sponsorship, event management and corporate social responsibility.<br><br>Study abroad opportunities