该程序基于当今商业环境瞬息万变的原则。数字化破坏，自动化，人工智能，社会人口变化和地缘政治变化只是使管理面临挑战的一些因素，这不仅对企业，而且对公共部门和非营利组织都是如此。该计划采用多学科和跨学科的观点，旨在发展瞬息万变的世界中的领导者所需的变革思维。该计划结合了管理人员面临的两个重要挑战。首先是转向服务和基于体验的经济，这使得在整个组织中嵌入客户体验，价值共同创造和变革的文化至关重要。第二个挑战推动了这一点：嵌入不断创新的文化，使组织能够执行新想法为所有利益相关者创造价值。
The program is based on the principle that today's business environment is changing rapidly. Digital disruption, automation, AI, socio-demographic changes and geopolitical shifts are just some of the factors that make managing challenging, not just for businesses, but for public sector and not-for-profit organisations. This program adopts a multi and cross-disciplinary perspective aimed at developing the transformational mindset needed for leaders in a rapidly changing world. The program coalesces two important challenges facing managers. The first is the move to the service and experience-based economy, which makes it critically important to embed a culture of customer experience, value co-creation, and change throughout organisations. This is facilitated by the second challenge: embedding a culture of continuous innovation that enables organisations to execute new ideas to create value for all stake holders.