图形设计的视觉词汇量不断增加。它进行分类和区分，并提供信息和提升。该过程是有目的的，为各种创造性工作提供了巨大的潜力。在既定的项目参数和个人表现之间达到平衡，这是该主题的令人兴奋的组合，同时也是传统技术与现代技术的互换。图形设计必须挑战现状，跨越边界，从未来进行反思并开发功能强大且新颖的解决方案。设计师应观察并在文化和历史上意识到开放，理解和接纳。在ECA，我们鼓励对流程，技术和业务进行大胆的，横向的思考和理解，通过与设计过程的持续密切联系来产生创新，感性，持久和美观的设计。
Graphic design at Edinburgh involves:<br><br>balancing project guidelines with personal expression<br>the interchange of traditional and contemporary technologies<br><br>Graphic design graduates work in a wide range of creative careers. The variety of skills and approaches you learn on our programme can be applied to many disciplines.<br><br>Typically graduates become valuable members of a graphic design community locally, nationally and internationally.<br><br>We produce graduates who are aware of career possibilities in graphic design and related fields. Our programme enables students to build extensive links with the professional world through:<br><br>industry-led projects<br>staff research<br>staff contacts<br>visiting lecturers and mentors