网络通信研究生文凭是一项创新的资格，它将为您提供社交媒体战略，搜索引擎优化，数字内容战略和网络分析等核心领域的基本实践，理论和技术知识。在基于项目的整个课程中，您将涵盖网络传播活动的所有方面以及商业，社会，政治和组织领域的网络传播的所有方面。您将进行多个项目，这些项目使您能够了解如何将每个领域集成到基于客户的真实Web通信活动中，并发展自己的技术技能，以在这种新兴环境中最大限度地利用机会。
Gain specialised knowledge in social media strategy, search engine optimisation, digital content strategy and web analytics. Learn the essential practical, theoretical and technical skills necessary for digital communication. Youll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics. Throughout this project-based course you'll cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. Youll learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences. Develop your knowledge in web communication strategy, digital platforms (such as websites and social media) and data analysis so that you can maximise your opportunities and reach in this continually changing professional landscape. This course has a very practical focus and you will learn through doing.