我们开展业务的方式正在发生变化，尤其是我们进行交易的方式和原因。决策时间越来越多地基于通过移动和社交媒体的用户友好性，并且改善这些渠道取决于数据和分析。商业智能和社交媒体MScis开设了一个新的多学科课程，探讨社交媒体，商业智能以及移动和云服务等企业技术的发展。<br> <br>全球缺乏合格的管理人员，因此在这一领域，特别是在新兴经济体中创造新工作所需的技能。积极寻找候选人的公司包括科技行业，以及银行，保险，零售和教育。实际上，预计几乎所有业务部门都需要处理大数据，并且需要熟练的人员来管理开发。
The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services. There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.Careers and your future<br>Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.<br><br>Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager