本课程将理论与实践相结合，培养了道德，有效的沟通专业人员。本课程向学生提供有关公共传播过程和行业及其社会，经济和政治背景的跨学科知识，以及公共关系或广告方面的专门知识。该课程将专业学位与沉浸于另一种语言和文化相结合，从而增强了专业培训和职业选择。该综合学位旨在通过扩大对另一种语言和文化的认识和理解来提高公共传播的价值。
The Bachelor of Communication (Strategic Communication) at UTS will develop students' skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as ‘Public Communication', the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.<br><br>This degree combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University.<br><br>The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.