通过将新闻学与公共关系相结合，该计划提供了从这两个学科中受益的机会，这在就业能力方面是非常有利的。现在，许多组织正在寻找在这两个领域都精通的毕业生。由专业新闻工作者和PR执业者授课，将鼓励您在各种平台上进行实验，以提供最先进的动态新闻以及与PR相关的内容。您将学习如何调查，记录，撰写，编辑，呈现和制作在线，印刷，广播和电视新闻，以及如何使这些技能与PR领域相关。我们的目标是培养具备专业的多媒体和数字技能，能够胜任新闻记者和/或PR从业人员的毕业生。您将在我们位于MediaCityUK的最先进的数字媒体校园
Journalism and public relations have entered a new digital age and this programme provides a fusion of traditional practice and new, emerging methods that are shaping the future of both subject areas.<br><br>Youll learn how to research, write and edit news and features for online and print platforms including our own hyperlocal news website Salford Now while also developing the skills you need to work in the world of PR.<br><br>From podcasting to political journalism, content creation to crisis communications, you will gain a firm grounding in the theory and practice of both journalism and PR. You will also investigate how they can work together.<br><br>Youll be based in our state-of-the-art campus at MediaCity, with access to cutting-edge facilities and close proximity to global organisations such as the BBC and ITV, as well as smaller independent creative industries and PR agencies.