从数字广告和互联网到电视，流行的电影和新闻，大众媒体是现代文化的重要力量，它触及我们生活的许多方面，并影响了我们与周围世界互动的方式。大众传播与商业是一门创新的，基于媒体的充值课程，可让您深入了解大众媒体如何影响我们对品牌和企业的看法，选择和感觉。通过研究广告，买方行为和组织分析等领域，您将获得有关代表当代媒体，传播，文化研究和相关商业理论的概念，理论，实践和方法的专业知识。在您以前的教育经验基础上，充值奖旨在培养您在复杂的沟通问题上（尤其是与业务有关的问题）所需的专业知识，技能和信心。
From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us. Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses. Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory. Building on your previous educational experience, the top up award aims to instill the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.<br><br>The course has been developed with employability in mind. We focus on developing articulate, self-motivated graduates who can communicate effectively to a diverse range of audiences using a range of formats and media. On completion of the course you will have developed an informed, critical and creative approach both to understanding the connections between mass communication and modern businesses, and to your own relationships with mass communication and expressive practice. You will be able to effectively demonstrate skills that are valued by employers and meet the challenges of employment (including enterprise related activities) in a society in which the cultural and communication industries play an increasingly central role. As a graduate of Mass Communications and Business you will be in a strong position to gain employment in the mass communication, cultural, promotional, creative, and heritage industries, and will be ideally placed to work in roles such as journalism, marketing, public relations and business research. The skills developed on the course are also valuable in the fields of public administration and management, teaching, lecturing and research, retailing and the business world. A number of graduates also opt to undertake further postgraduate study with us.