商业硕士的24个单元是为具有商务（或类似领域）学士学位且能够满足最低GPA要求的申请人设计的。有关入学要求的更多信息，请参见计划详细信息。受益于灵活的计划。您可以选择完成两个研究领域，或者一个研究领域和一系列选修课，或者一个研究领域和一个研究流。选修课程涵盖经济学，信息系统和企业家精神等主题。受益于灵活的计划。您可以选择完成两个研究领域，或者一个研究领域和一系列选修课，或者一个研究领域和一个研究流。选修课程涵盖经济学，信息系统和企业家精神等主题。通过至少完成一个研究领域，在澳大利亚和国际上发展有关商业策略
Demand for business and marketing professionals with advertising expertise is rapidly growing.<br><br>The advertising industry has changed significantly over the past two decades in industry structure, media channels, technology and consumer empowerment.<br><br>Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management.<br><br>This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry.