国际学生入学条件
Students will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules. Alternatively, you may have professional qualifications and/or experience. For applicants whose first language is not English, we accept the English language tests like IELTS 6.0 overall with a minimum of 5.5 in each component and TOEFL IBT (we do not currently accept Home Edition) with overall score of 72 : Listening: 17, Speaking: 20, Reading: 18, Writing: 17.
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IDP—雅思考试联合主办方
雅思考试总分
6.0
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- 雅思总分：6
- 托福网考总分：72
- 托福笔试总分：160
- 其他语言考试：PTE Pearson Academic – Minimum score of 59 in all four categories
课程简介
Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software. This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations. Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.<br>Careers<br>After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including: Digital Marketing Manager, Senior Marketing Executive, Campaign Manager, SEO Executive, PPC Executive<br>Social Media Manager, Brand Manager
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