媒体与传播学士学位课程旨在为学生准备从事媒体，通信和多媒体行业的职业。通过研究诸如所有权，对媒体的控制以及新媒体技术对社会的影响等问题，学生可以了解媒体的发展方式。该课程将理论和实践知识与技能联系起来，以便在行业中的各种环境中有效运作。了解如何影响和管理公众对组织的看法。通过制作引人入胜的内容，有针对性的消息传递和战略性活动，学习与选定的目标受众进行有效沟通。除了写作技巧和事件管理之外，您还将对新媒体，数字营销和危机传播有所了解。该学位获得了澳大利亚公共关系学院的专业认可。
The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry. Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.<br><br>COVID Alert Message from University 1. Students can enrol in two (2) units while studying online (i.e. they are allowed to underload and enrol in a part-time study load). <br>2. A member of our Course Advice team will work with students to help enrol them in the appropriate subjects. <br>3. Time zone differences with other regions have been considered by the university when designing and planning the delivery of online units. All teaching materials including lectures, tutorials and labs are recorded and available on Swinburne's online teaching platform so that students can access them at any time. <br>4. Swinburne students will get exclusive access to LinkedIn Learning for the duration of their studies.