这是一门理科学士课程，反映了其高度实用，基于证据的方法来为全球化背景下的职业管理营销策略做准备。这门激动人心的当代课程侧重于数据和分析，提供了一系列可供职业使用的实用技能，这是世界各地雇主所迫切需要的。使用研究，统计和建模来帮助您，您将有信心收集，解释和呈现数据以支持战略规划和决策。在伦敦金融城的心脏地带学习时，您将了解基本的营销理论，然后迅速将其应用于全球市场。您将与企业紧密联系，并有机会进行一年的工作安排和/或学期的实习，并有机会与客户一起进行实地考察，宾客讲座和现场项目。也可以提供三明治年。
Our Global Marketing BSc (Hons) aims to prepare you for career opportunities in marketing management and a range of related marketing fields, like branding, advertising, digital marketing, and market research.<br><br>Course overview<br>Develop the career-ready and practical skills which are in demand from employers around the world.<br><br>Examine successful marketing strategies and good management practice using an evidence-based approach.Learn the fundamentals of how organisations work and what marketing can do to capture the value that makes an organisation viable.Understand how the global business environment works and how to manage business data, information and people.<br><br>3 years full-time