我们的数字营销硕士课程将为您提供对数字营销的全面理解，并使您能够发展自己的技能，以最有效的方式应对相关的挑战。我们的计划将为您提供数字营销必不可少的就业技能，例如市场研究，沟通，生成客户洞察力和管理营销活动。您将利用数字营销技术来分析和评估问题，并应对营销人员在现实世界中面临的挑战，同时在数字技术方面积累知识和专业知识。该课程涵盖了营销实践的各种要素，可帮助您制定成功的营销策略，并在营销原理和战略营销管理方面有深入的基础。
Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape. We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability. Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today's consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession. Successful candidates will graduate from this Digital Marketing programme with the key knowledge and skills required to enter a variety of roles of digital marketing professionals to fully understand the strategies and techniques of market research and analysis, strategic marketing, consumer engagement, marketing communication, and international marketing.