营销是业务的核心学科之一。一起研究业务和市场营销，您将对这两个领域都具有独特的了解，这在私营或公共部门中可能是无价的。本课程从重点介绍营销的核心原理开始。我们将研究品牌及其购买者。是什么驱动了消费者，以及如何向他们推销产品。而且，我们将进行更广泛的了解，以了解营销如何适应商业环境。本课程中的业务模块使您可以专注于自己感兴趣的业务问题。您将开始对组织的复杂程度以及个人，团体和流程如何影响组织的理解。业务的整体绩效。得益于我们在商业世界中的联系网络，我们将为您提供进行实时项目的机会。更不用说可以在市场部工作的
Marketing is one of the core disciplines of business. Study business and marketing together and you'll have a unique understanding of both areas that could prove invaluable in the private or public sector. The interface between Business and Marketing is an exciting one to manage. Businesses are reliant on marketing and therefore this degree provides a dual specialism in general business knowledge with a marketing specialism. Studying these together is suited to those who have diverse interests and who want to enhance their skillset as dynamic team members of organisations in an adapting and increasingly competitive marketplace.<br><br>You'll learn through practical application and delivered lectures, workshops, seminars and group work sessions.<br><br>The marketing modules on the course provide you with the fundamental principles of marketing. We will look at marketing content and communications, consumers and how to work with these. And we'll take a wider view to see how marketing fits into the business environment.<br>The business modules on the course enable you to focus on the business issues that you're interested in. You'll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business's overall performance.<br>In your third year we'll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience.