我们为期四年的BSc商业管理课程共有第一年的通用课程，在此期间，您将学习来自各个商业学科的七个必修模块，从而广泛了解商业和管理环境以及流程。该学位课程已获得英国特许营销协会（CIM）颁发的CIM双重大奖。通过商业管理（市场营销）课程成功毕业的学生，​​有权通过学习并通过两项CIM评估，而不是通常要求的四项，获得CIM市场营销专业文凭。该计划提供了类似的基础广泛的基础，涵盖了一系列业务和管理模块，但是随着该计划的进行到第二年到第三年，它会将重点放在市场问题上，例如市场研究，广告，营销管理和数据库营销。它旨在
In a saturated global business environment, professionals with the ability to implement marketing solutions that stand out are central to the success of contemporary organisations. This means youll be in high demand for roles in the public, private and third sectors with competitive salaries and excellent prospects for career progression. Our BSc Business Management (Marketing) focuses on organisations of all kinds from multinational corporations to social enterprises and charities. This holistic approach ensures you develop the skills to respond to the evolving needs of all businesses, irrespective of sector. Youll develop marketing expertise from our team of international researchers and business practitioners. Theyll introduce you to the practices of buyer behaviour, market research, strategy and advances in technological business and digital marketing. Your Professional Placement Year is an opportunity to put your university knowhow into practice as you take up a paid role and complement your academic study with exposure to real-world business challenges.<br>Full time with sandwich year