随着越来越多的组织希望以新颖而令人振奋的方式与消费者建立联系，过去十年来，数字营销活动的迅猛增长已经产生了对专业人才的巨大需求，这些专业人员需要具备在这一高度动态和快速发展的行业中所需的技能和知识。本课程提供了有关数字营销的全面知识，并着重强调了在电子营销，社交媒体，分析，消费者心理和数字广告等学科领域将理论应用于实践。它是为在市场营销，媒体，管理和社会科学等领域学习过的毕业生，以及在公共，私营和志愿部门从事市场营销工作的专业人士寻求专业知识和职业发展而设计的。通过对数字营销策略，动态和平台的理解，您将掌
Get ready for the exciting future of digital marketing<br><br>With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless.<br><br>In our MSc Digital Marketing program, we equip our students with the latest industry-focused assessment and learning to prepare them for the dynamic world of digital marketing. Our curriculum emphasises the importance of being socially aware and responsible marketers who can adapt and innovate in different marketing environments, both locally and globally.<br><br>As digital disruption becomes the norm, we aim to create agile and empathetic professionals who can deliver compelling digital marketing strategies and management.<br><br>With the demand for digital marketing skills skyrocketing across all sectors, there has never been a better time to join the industry and shape the future of marketing.<br><br>1 year full-time<br><br>January 2024<br>September 2024