皇家霍洛威国际管理（市场）理学硕士课程是一项严格且具有奖励意义的计划，旨在针对那些有志于进取，积极进取的个人，在他们职业生涯开始之初就已经学习过管理。对于希望在国际方向上攻读一般管理（市场营销）研究生学位的人而言，它是理想的选择，它将为您在竞争的基础上进入全球化的工作世界做好准备，从而最大程度地发挥您的潜力并扩大您的选择范围。毕业后，您将对组织，组织的管理以及运营所在的市场环境有全面而全面的了解。在此过程中，您将从经理的角度检查会计和财务，并评估内部和外部因素对国际组织制定的各种人力资源战略的影响。本课程
The Royal Holloway International Business Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices. <br><br>On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation.<br><br>Duration: 1 year full time