企业和营销传播理学硕士
Master of Science in Marketing Communications and Brand Management

密德萨斯大学迪拜校区

UK

QS排名:

  • 学历文凭

    Masters Degree (Taught)

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

IELTS - 6.5 (minimum 6.0 in each band)
TOEFL (IBT) - 87 (21 in listening & writing, 22 in speaking and 23 in reading)

Academic requirements:
A second class honours undergraduate degree or above in any discipline awarded by UK university or a recognised overseas institution or,
An equivalent qualification accepted by the Academic Registry of the university, or
A professional qualification deemed to be of an equivalent standard.
Those without formal qualifications are welcome to apply, and may be required to come in for an interview. Additionally, theses applicants will need to provide evidence of aa minimum of three years of middle to senior management relevant experience.
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雅思考试总分

6.5

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  • 雅思总分:6.5
  • 托福网考总分:87
  • 托福笔试总分:160
  • 其他语言考试:PTE - Overall score of 58.
CRICOS代码:
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课程简介

迪拜米德尔塞克斯大学商学院的营销,品牌和旅游学系教授企业与营销传播理学硕士学位。这是一个激动人心的计划,它将使您有机会在既定又严格的知识背景和框架下探索公司营销传播的理论和实践中的当代主题。研究继续表明,组织正在寻找营销传播专业人员,他们不仅具有理论理解能力,而且具有将这种知识应用于现实生活中的技能和能力。为响应这种需求,理学硕士课程将概念和理论思维结合在一起,并有机会发展实际见识和应用。该课程允许学生从一系列可选模块中进行选择,这些模块以核心模块的内容为基础,并探索更专业,更利基的交流方式。学生将有多种
Throughout the MSc Marketing Communications & Brand Management programme you will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction. Your programme will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting to the different marketing environments and conditions in which organisations function.<br>The course allows students to choose from a range of optional modules which build upon the content of the compulsory modules and explore more specialised and niche aspects of communications and brand management.<br>The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience, recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.<br>The MSc in Branding and Marketing Communications programme is designed with a pedagogical philosophy which puts students at the heart of the learning experience. The programme recognises that students are future and career focused, looking to develop and enhance their skills for employment in a range of marketing positions. Consequently, a key tenet of the programme is the focus on experiential based learning and practical hands-on application of knowledge. This is clearly reflected in the overall design of the programme and the range of innovative and practitioner-oriented core and optional modules.
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