我们屡获殊荣的营销课程以卓越的教学而闻名。在我们蓬勃发展的商学院的基础上，您将受益于领先学者的支持，他们将教您对21世纪的营销实践进行批判性思考。您将以独立的营销专家的身份毕业，并具备一系列高级营销技能，以及丰富的经验和信心。随着数字和社交媒体与传统传播方法的融合，改变了企业的运营方式，成为市场营销从业者的时刻从未比现在令人兴奋。我们的学位是跨多个学科的令人兴奋的职业的垫脚石，这些学科包括：品牌，客户关系营销，国际营销，广告，公共关系，销售和事件管理。
Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.<br><br>There has never been a more exciting time to be a marketing practitioner, as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.<br>The course is designed to expand knowledge in three pivotal areas of marketing: the behaviour of consumers, marketing research and the management of brands.<br><br>In Year 1, you will study Marketing Theory and Practice, Market Intelligence, Personal and Professional Development and the Financial Aspects of Business.<br>In Year 2 you will focus on Brand Management, Consumer Behaviour, Marketing Research and Entrepreneurship and Small Business Marketing.<br>In Year 3 you will study three compulsory modules in Marketing Strategy and Planning, E-Marketing and Social Media and International Marketing designed to advance your skills and knowledge to propel your career. You will also be able to choose one option from a wider list of specialist marketing modules including: Direct and Customer Relationship Marketing, Creative Advertising and Promotion and Services Marketing Management.