该专业研究生学位是与领先的营销专业人士合作设计和提供的，非常适合数字营销行业的需求。为期一年的课程是根据英国特许营销学会和英国特许学会的要求设计的。直销和数字营销及其内容反映了该领域的最新发展，包括基于位置的营销，用户体验，客户旅程图和移动营销。它着重于您在现代营销中成功所需的知识和技能。您将构建一系列材料，向未来的雇主介绍，包括创建的Web内容，视频内容，个人资料信息图，客户旅程图，活动建议和分析。该课程提供了完成硕士咨询项目的机会，代替了论文，我们将在第一学期末与您讨论该选项。在本课程的第二年，您将在
The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing. It focuses on the knowledge and skills youll need to be successful in modern marketing and youll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics. The course offers the chance to complete a Masters consultancy project in place of a dissertation, and well discuss that option with you towards the end of your first semester. In the second year of this course youll undertake study in another country. Employers often prefer applicants who have a strong international awareness. Our exchange option will increase your experience and itll help you stand out from others. This Digital Marketing course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditations allows students the chance to work towards professional marketing qualifications on graduation through the CIM's IDM's graduate gateway.<br><br>This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management. Some employers require completion of a two-year master's and this course will meet their requirement. This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field. Newcastle Business School has an excellent track-record in Digital Marketing, with our students achieving national and international accolades. You will soon be among the newest students to benefit from this experience and expertise at Newcastle Business School.