无论您是想建立自己的知识并专注于数字领域的商务学生，还是想加入营销世界，此高级实践数字营销硕士课程都旨在提高您在快速发展的行业中的职业潜力。该硕士学位的高级实践阶段包括您倒数第二个学期的12-15周实习或应用小组咨询项目的选择，从而为您提供宝贵的工作经验和业务见解。该选项提供了花三个月的时间在专业工作环境中获得所有重要工作经验和就业技能的机会。如果临近休假期，您可以将其延长一个多学期。提供支持以帮助找到机会并完善申请人的简历，但最终有责任确保学生的实习职位。
Our marketing Subject Group has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters. The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media. You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills. Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and developing key business insights.<br><br>Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies. Upon successfully completing your course, you may choose to further develop your employability skills through Professional Pathway programmes delivered by our partner, QA. These are offered to our graduates for free and give you an excellent opportunity to undertake professional training at the end of your Masters from one of the UK's leading corporate training providers. You can also gain access to the Northumbria University Graduate Enterprise scheme where we can help provide you with advice and skills to enable you to set up your own business.