诺森比亚大学数字营销研究生学位是与领先的营销专业人士合作设计和提供的，非常适合数字营销行业的需求。一年制研究生学位是根据英国特许营销学会的要求设计的直销与数字营销研究所及其内容反映了该领域的最新发展，包括基于位置的营销，用户体验，客户旅程图和移动营销。它着重于您需要掌握的知识和技能在现代营销方面取得成功，您将构建一系列材料向未来的雇主展示，包括创建的Web内容，视频内容，个人资料图表，客户旅程图，活动建议和分析。研究生数字营销课程为您提供了完成以下课程的机会：硕士论文项目代替我们，而我们 即将在第一学期末
Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. As the digital era develops and our reliance on digital technology increases. The industry needs marketing professionals to innovate with digital and online marketing strategies to ensure businesses remain ahead of their game. Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness. Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The course will also cover themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.<br><br>This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management. This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field. If you decide to start up your own business, it's good to know that the combined turnover of our graduates start-up companies is higher than that of any other UK university. Whatever you decide to do, youll have the transferable skills that employers expect from a master's graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data. Newcastle Business School has an excellent track-record in Digital Marketing, with our students achieving national and international accolades. You will soon be among the newest students to benefit from this experience and expertise at Newcastle Business School.