数字技术的重要性日益提高，给营销人员带来了许多挑战。接触个人的渠道数量成倍增加，而客户比以往任何时候都可以更好地了解信息并建立联系。他们彼此沟通，影响购买行为和品牌声誉，并为营销人员提供了几年前无法想象的丰富见识。
This Masters in Digital Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.<br><br>Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.<br><br>The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.