The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies. From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. As a graduate of this course, you'll be equipped with advanced skills in consumer analytics and marketing strategy ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management. Due to the digital revolution, companies around the world and in many sectors have access to greater amounts of data. The most progressive companies are particularly interested in marketing graduates with strong analytical skills, so this degree positions you at the heart of the recruitment pool.