这个具有消费者心理学的国际营销硕士学位是独一无二的，可以使人们对心理学方法和以消费者为导向的营销策略的干预措施有深刻的理解。这是市场营销专业的硕士学位，可以提高您对市场营销过程的现有意识，以详细了解消费者的想法，感受和行为。该计划将五门国际营销管理课程的核心与两门专业的消费者心理学课程结合在一起。
Heriot Watt University's MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.<br><br>The MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts. There are two sets of mandatory courses. The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).