营销是成功业务中最重要的功能之一。它用于区分市场中的产品和服务，与目标受众进行有效沟通并制定使消费者价值，销售和利润最大化的策略。营销人员将广告，促销，数字和社交媒体营销，公共关系，零售和销售策略结合在一起，以促进组织的品牌，产品和服务。本专业使您有机会探索广泛的营销领域，包括国际和互联网营销，定价，促销和分销策略。您还将分析竞争对手和客户的行为，以发现如何使用市场营销来预测客户对产品，服务和创意的需求。与主要的行业机构协商后，课程将保持最新状态，以确保您的学习满足行业的未来需求。<br> <br>商务学
This is a flexible course designed to help you reach your potential and gain in-depth knowledge and skills of one or more areas of business. You will develop decision-making and leadership skills, which are essential in a future marketplace and benefit from exposure to industry through field trips, internships, work-related tasks, guest lectures and networking events. In your final year youll undertake a capstone experience. Youll begin by applying for the Bachelor of Commerce. In your first year, youll study business core units, select your major and choose customisation options that complement your major. The degree starts with our business core experience that helps you build skills, knowledge and goals to help you progress into your major. While studying your major, you can explore specialisations or compatible units that give you an edge, to complete your degree structure.<br><br>Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.<br><br>Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation's brand, products and services.<br><br>This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.<br><br>Youll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.