该途径经过专门设计，旨在为那些希望在市场营销及相关领域从事职业的人们提供激动人心且充满挑战的课程，该途径涵盖了广泛的市场营销学科，涵盖了该领域的各种职业选择。我们的BSc商业管理（营销）课程提供了各种创新设计的模块，您可以选择在这个动态领域中研究最新的学术研究和现实世界的行业趋势。您将全面了解市场营销并探索诸如消费者行为等心理因素，并可以选择通过市场营销传播和国际时尚营销等主题来发展自己的创造力。
At Surrey Business School, were renowned for our excellent research, dynamic learning environment and strong links with industry. Our business management degree courses give you the opportunity to explore how organisations of all sizes start, run and thrive. We inspire positive change in business and society, individuals and organisations, locally and globally by delivering impactful research and courses which promote a global and digital mindset for the future of business. Our business management degree courses give you the opportunity to explore how organisations of all sizes start, run and thrive. By combining this core knowledge with specific expertise in marketing on our BSc (Hons) Business Management (Marketing) pathway, youll explore marketing analytics, marketing in the digital environment and market research, as well as addressing important areas such as marketing strategy. Our award-winning Professional Training placements prepare students for roles in industry. Specifically designed to offer an exciting and challenging course for those wishing to pursue a career in marketing and related areas, this pathway covers a wide range of marketing disciplines that embrace the varied career options available in the field. Our BSc (Hons) Business Management (Marketing) course offers a variety of innovative modules where youll have the opportunity to study both the latest academic research and industry trends in this dynamic field. Youll gain an overall view of marketing and explore psychological elements such as consumer behaviour, with the option to develop your creative skills through topics like social media and the digital economy, and retail buying and merchandising. Careers and graduate prospects We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University. The ability to select the modules most relevant to your chosen career means you will graduate well-equipped to take advantage of all the career opportunities open to you.