赫瑞瓦特大学国际营销理科硕士将为您提供基本的营销知识和出色的平台，从中可以从事有意义的营销工作。该计划获得了业界认可的特许市场营销学会的认可，可为国际营销的关键领域提供全面的学习。攻读该硕士学位的目的是使您了解营销流程的现有知识，为您应对当今全球营销环境的挑战做好准备。
The MSc International Marketing will equip you with contemporary marketing skills and knowledge necessary for organisational success in an increasingly global economy and the course features distinct and critical business courses.<br><br>The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation. <br><br>There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners. <br><br>Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).