该创新课程将为您提供有关当代营销理论和实践的前沿知识，为已建立和新兴的营销理论打下坚实的基础，并牢固掌握营销专业领域。该课程具有无与伦比的核心模块和选修模块。该课程还使您获得有关一般业务原理的适当入门知识，以及基本业务管理的核心技能。您将有机会与在营销学科前沿工作的学者以及具有实际见解的从业宾客交流。雇主高度重视这种知识库和技能。该计划吸引了来自公共和私营部门的学生，包括行政人员，文员和经理以及个体经营者。由于它是完全由夜校授课的，因此您可以将学术研究与白天的工作结合起来。我们的学生来自不同的背景，拥有广
Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.<br><br>Start Date: October 2024 Duration: Three years