该计划重点关注时尚产品的独特销售方式。研究了关键营销理论，并着重研究了设计/创造力与商业需求之间的关系。时装营销理论是关于理解和满足消费者需求的。重点在于发展对时尚消费者，消费者行为，细分，定位和定位的理解。还考虑了对个人和组织决策的内部和外部影响。时装营销会考虑时装产品，定价的性质（考虑成本和全球经济因素），产品的品牌，传播和促销方式以及向消费者销售的环境。考虑了时装业的全球性质及其对营销的影响。这些课程中时尚营销的关键特征是有机会在品牌概念，传播和应用的背景下研究多媒体计算机辅助设计软件包。该计划特别
This programme has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design/ creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. There is a focus on developing an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold. The global nature of the fashion industry and its impact on marketing is considered. A key feature of fashion marketing in these programmes is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the programme.