运用专业学位将您的想法发扬光大，并听到您的消息，使您获得成功的营销职业所需的全部技能和知识，并提供多种选择来帮助您专注于所选领域。享受刺激而灵活的学位，旨在帮助您对营销的关键领域形成批判性的评价，同时让您有机会磨练特定领域的技能，或者您可以通过随后的博士工作来从事学术职业。获得成功的营销职业所需的关键技能，了解营销管理策略和将新产品推向市场的开发过程，并了解研究方法，包括数据收集和分析技术。该课程的毕业生非常适合学术界和商业界的职业。毕业生已经在全球的蓝筹公司担任营销职务，并在英国和海外的许多机构中从事学
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work. Gain the key skills required for a successful career in marketing Learn about marketing management strategy and the development processes to bring new products to market Learn about research methods, including techniques of data collection and analysis Option to choose a specialist pathway to help you stand out in the job market: Business-to-business Consumer behaviour Corporate Social Responsibility International marketing Retailing Services You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market. This will need to be discussed on an individual basis with the course director.