该计划针对那些希望加深对营销及其在体育行业中的应用的理解的人。它全面介绍了一系列通用营销主题，并探讨了营销原理和流程如何应用于体育行业。该计划非常适合足球俱乐部和媒体组织中的管理人员，足球和体育监管机构的官员以及对体育，足球和媒体行业普遍感兴趣的人们的需求。管理系位于商业，经济和信息学学院，是国际公认的教学，研究和咨询卓越中心。我们的学术人员是活跃的研究人员和热情的老师，并定期在世界领先的期刊上发表前沿文章。
Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications and consumer behaviour, and looks at how the principles and processes of marketing apply to the business of sport.<br><br>The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.