学历文凭
Masters Degree (Taught)
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
Applications are reviewed on their individual merits and your professional qualifications andor relevant work experience will be taken into consideration positively We actively support and encourage applications from mature learners
If English is not your first language or you have not previously studied in English our usual requirement is the equivalent of an International English Language Testing System IELTS Academic Test score of 6.5 with not less than 6.0 in each of the subtests
TOEFL IBT - Standard requirement - 79 (reading - 18, writing - 23, listening - 19, speaking - 19)
IDP—雅思考试联合主办方
雅思考试总分
6.5
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- 雅思总分:6.5
- 托福网考总分:79
- 托福笔试总分:160
- 其他语言考试:Pearson Test of English (Academic) (We do not accept PTE Academic Online) - Standard requirement - 62 with 60 in each sub-test
课程简介
Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading marketing journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.Our MSc Marketing suite (consisting of MSc Marketing, International Marketing, Marketing Communications and Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
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校园授课-线上开始
在线/远程学习
学校排名
世界排名
301
数据源:泰晤士高等教育世界大学排名
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